A/B Preference Testing
A/B Preference Testing
warren law group
warren law group
denver, colorado
denver, colorado
Discover how targeted design strategies and user-focused A/B testing were used to enhance the digital experience for Warren Law Group, improving engagement and client satisfaction.
We gathered insights from 100 participants to evaluate the hero image design for the Warren Law Group website prototype.
We gathered insights from 100 participants to evaluate the hero image design for the Warren Law Group website prototype.
We gathered insights from 100 participants to evaluate the hero image design for the Warren Law Group website prototype.
Objective:
Objective:
To identify the most compelling hero image for building brand trust and user engagement.
We aimed to test whether featuring the founder’s face was necessary to build trust or if a mountain photo could effectively convey professionalism and trustworthiness, given the absence of a team photo and the founder’s preference not to spotlight herself alone.
To identify the most compelling hero image for building brand trust and user engagement.
We aimed to test whether featuring the founder’s face was necessary to build trust or if a mountain photo could effectively convey professionalism and trustworthiness, given the absence of a team photo and the founder’s preference not to spotlight herself alone.
Methodology:
Methodology:
The test was conducted on a prototype of the live website, with traffic distributed equally across both variations.
User preferences were collected through a post-interaction survey asking users which version they found most appealing and engaging.
A total of 100 participants were surveyed to gather user feedback and preferences.
The test was conducted on a prototype of the live website, with traffic distributed equally across both variations.
User preferences were collected through a post-interaction survey asking users which version they found most appealing and engaging.
A total of 100 participants were surveyed to gather user feedback and preferences.
Survey Questions:
Survey Questions:
Survey
Questions:
"Which hero image do you think best builds trust with the brand?"
"What aspects of your preferred version stood out to you? (e.g., image choice, tagline, overall impression)"
Open-ended: "Do you have any additional feedback or suggestions?"
"Which hero image do you think best builds trust with the brand?"
"What aspects of your preferred version stood out to you? (e.g., image choice, tagline, overall impression)"
Open-ended: "Do you have any additional feedback or suggestions?"
Variants:
Variants:
Version A
Version A
Version A
Version B
Version B
Version B
results:
results:
Of the 100 participants surveyed, 63% preferred the mountain photo, while 37% favored the founder photo.
Of the 100 participants surveyed, 63% preferred the mountain photo, while 37% favored the founder photo.
key takeaways:
key takeaways:
key
takeaways:
Respondents who preferred the mountain photo cited its professional and aspirational tone as key factors in their decision.
Feedback highlighted that the mountain image created a sense of trustworthiness and a connection to broader ambitions, aligning well with the brand’s mission.
Those who favored the founder photo valued the personal touch but noted that the lack of a team photo made it feel less representative of the business as a whole.
Respondents who preferred the mountain photo cited its professional and aspirational tone as key factors in their decision.
Feedback highlighted that the mountain image created a sense of trustworthiness and a connection to broader ambitions, aligning well with the brand’s mission.
Those who favored the founder photo valued the personal touch but noted that the lack of a team photo made it feel less representative of the business as a whole.
Conclusion
Conclusion
Based on the survey, the mountain photo was selected as the primary hero image. It resonated with users by fostering a professional and trustworthy tone, aligning with the brand's goals while respecting the founder's preference for less emphasis on her individual presence.
Based on the survey, the mountain photo was selected as the primary hero image. It resonated with users by fostering a professional and trustworthy tone, aligning with the brand's goals while respecting the founder's preference for less emphasis on her individual presence.
Thanks for reading.
Thanks for reading.
Thanks for reading.
Feel free to check out more of my work.
Or, go poke around on the live site.
Feel free to check out more of my work.
Or, go poke around on the live site.
Feel free to check out more of my work.
Or, go poke around on the live site.